BasisWire
Newsletter · Consultancy

Making AI work for financial services marketers.

The weekly wire for Directors and VPs of growth at fintechs and insurtechs. Real AI plays, measured in basis points. No hype, no slideware.

Free · every Thursday at noon CT · unsubscribe anytime
−18bps CAC plays Shipped, not theoretical 5-minute read
What's in every issue

A standing structure, so you always know where the signal is.

01 · The Play
A real AI play, broken down — with the basis-point result attached.
02 · The Number
One stat that reframes how you think about spend this week.
03 · Signal Scan
Five links worth your time — curated, not aggregated.
04 · From the Field
A short case study from a team that shipped, with the numbers.
05 · Tool Watch
What's actually in production stacks — and what's still a demo.
06 · Ask BasisWire
Your question, answered plainly. Reply to any issue.
Who writes it
BW

Written by Matt Gratt.

Matt has spent his career in fintech and insurtech growth — the kind of marketing that has to answer for the number. BasisWire is the brief he wishes landed in his own inbox: AI plays that ran in production, explained plainly, with the result attached in basis points.

Beyond the newsletter, BasisWire advises a small number of financial-services marketing teams on shipping AI in their own stack. More about Matt & the consultancy →

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One issue, every Thursday at noon CT. The AI plays moving CAC, attribution and pipeline in financial services.

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